AprilwilliamsPRofApril Williams, Executive Director

April has an insider’s knowledge of music and performing that began with her talented family. Her mother was a dancer, active in the arts, and her father played trumpet in “The Tonight Show” band for 25 years. After a bright musical theatre career with the L.A. Civic Light Opera, April segued into business management . Her enthusiasm and marketing skills made her a natural for the world of real estate. Over the next two decades, her yearly sales topped the $20 million mark and she still found time to become a training director, mentoring a future generation of agents. She never really left show business, though, and began to learn about concert promotion.

Seven years ago, April Williams took a chance. She knocked on a door in Studio City, California, and proposed a radical idea: turning a seldom-used banquet room into a jazz club. Before long, Upstairs at Vitellos was on its way to becoming a premiere West Coast performance space. April personally financed the first nine months of operation, bringing in her own equipment and publicizing concerts. Over the next half-decade, 20,000 jobs were created, a Composer Study Groups was started, $17,000 was raised for tsunami relief in Japan and the club became a vital community entity. April’s on-going Red Carpet Jazz series has produced over 2,000 concerts and many young musicians were given what they needed most–a chance to play.

Running a jazz club showcased many of April’s skills, from marketing and public relations to recruiting sponsorship affiliates and nurturing young artists. In a series of special concerts, she honored older musicians and the unique place they hold in music history. She is on the advisory board of many institutions including the California Jazz Foundation, the Academy of Scoring Arts and the L.A. Jazzpro Connection. April is the Special Projects Coordinator for the Young Musician’s Foundation and a supporter of various assistance programs, from school lunch to further education. She is married to Don Williams, a classically trained timpanist, part a multi-generational family of studio musicians. His brother is the prolific composer, John Williams. April and Don have raised six children.

Comments are closed.

Facebook IconYouTube IconTwitter IconInstagram